Ah, Claims
VALS
4Cs
Gender Portrayal Guidelines
Evil Advertisers... Muahahaha
Potpourri
Ah, Claims | VALS | 4Cs | Gender Portrayal Guidelines | Evil Advertisers... Muahahaha | Potpourri |
|---|---|---|---|---|---|
Snob Appeal 100 The association of a product with the desirable life. 100 Ah, Claims 200 | Values and Lifestyles 200 What does VALS stand for? 200 VALS 200 | Construction 200 Sets, costumes, props, actors, dialogue. 200 4Cs 200 | Canadian Advertising Foundation 200 What does the CAF stands for? 200 Gender Portrayal Guidelines 200 | Make it bright, highlight the most important information, etc. 200 How can advertisers use a font to attract attention to a poster? 200 Evil Advertisers... Muahahaha 200 | Women are frustrated with their spouses for not cleaning. Mr. Clean is a better man than yours. Answers will vary. 200 What is the subtext in this picture? 200 Mr. Clean Potpourri 200 |
Sounds Good 200 Music and other sound effects add to the excitement of commercials, especially commercials aimed at kids. 200 Ah, Claims 400 | Innovators, Thinkers, Achievers, Believers, Strivers, Survivors, Experiencers and/or Makers 400 4 of the 8 VALS categories. 400 VALS 400 | Codes 400 Familiar and predictable forms and techniques used by the media to communicate ideas or a certain impression. 400 4Cs 400 | Show them as equal and avoid stereotypes. 400 What do the Gender Portrayal Guidelines recommend about the representation of men and women? 400 Gender Portrayal Guidelines 400 | Adults like subtle colours, children like bright, neon colours. 400 How can colour choice help advertisers attract an audience? 400 Evil Advertisers... Muahahaha 400 | Hands passing a vase through a Fed-Ex box. 400 What is the construction? 400 Fed-Ex Potpourri 400 |
Star Power 300 Your favourite sports star or celebrity is telling you that their product is the best! 300 Ah, Claims 600 | Successful, sophisticated and have high self-esteem. They like BMWs and sparkling water. 600 Describe an Innovator 600 VALS 600 | Creeds 600 Values, beliefs, and/or myths presented in the media. 600 4Cs 600 | Authority, Decision-Making, Sexuality, Violence, Diversity and Language. 600 What are the six categories in the Gender Portrayal Guidelines? 600 Gender Portrayal Guidelines 600 | A public promotion of a product or service with the intention to sell that product or service. 600 Define advertising. 600 Evil Advertisers... Muahahaha 600 | Only gentlemen wear it, it's luxurious, answers may vary. 600 What is the message in this ad? 600 DG Ad Potpourri 600 |
Hidden Fears 400 The exploitation of an individual’s fears & insecurities. 400 Ah, Claims 800 | Limited in resources. 800 Why are Survivors cautious consumers? 800 VALS 800 | Which 4Cs is this: A child stares at his feet as his mother finds the cookie jar empty. 800 Code - the child is embarrased. 800 4Cs 800 | Take advantage of something, use something just to make a profit, answers may vary. 800 What does exploitation mean? 800 Gender Portrayal Guidelines 800 | When advertisers mix fact with fiction. They can show something true and something false. 800 What is faction? 800 Evil Advertisers... Muahahaha 800 | Construction - boss looking mean, employee looking stressed. 800 Analyze using the 4Cs. Bosses 800 Potpourri 800 |
Are you cool enough? 500 This is when advertisers try to convince you that if you don\'t use their products, you are a nerd. 500 Ah, Claims 1000 | Believers 1000 Which VALS category does the following come from: family, religion, community, and the nation. 1000 VALS 1000 | A high camera angle. 1000
Which film angle can show something to be weak? 1000 4Cs 1000 | Answers will vary 1000 Explain one section of the CAF\'s Gender Portrayal Guidelines 1000 Gender Portrayal Guidelines 1000 | The hidden, implied meaning in advertising (beyond the product). 1000 What is subtext? 1000 Evil Advertisers... Muahahaha 1000 | Answers will vary. 1000 What is this ad trying to say? Michelin 1000 Potpourri 1000 |
They are loyal to their brands and they have suits and cars covered in ads for their sponsors.
Why is Nascar a great marketer?
Give 2 reasons.
Nascar
Answers will vary. Cite CAF\\'s Guidelines

Is this pornography? Why or why not?
Analyzing Ads
Ah, Claims |
200 |
|---|---|
The association of a product with the desirable life. 100 |
|
| Question | |
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