Advertising Review 2011 -- BYOJeopardy

Ah, Claims	VALS	4Cs	Gender Portrayal Guidelines	Evil Advertisers... Muahahaha	Potpourri
200 Snob Appeal 100 The association of a product with the desirable life. 100 Ah, Claims 200	200 Values and Lifestyles 200 What does VALS stand for? 200 VALS 200	200 Construction 200 Sets, costumes, props, actors, dialogue. 200 4Cs 200	200 Canadian Advertising Foundation 200 What does the CAF stands for? 200 Gender Portrayal Guidelines 200	200 Make it bright, highlight the most important information, etc. 200 How can advertisers use a font to attract attention to a poster? 200 Evil Advertisers... Muahahaha 200	200 Women are frustrated with their spouses for not cleaning. Mr. Clean is a better man than yours. Answers will vary. 200 What is the subtext in this picture? 200 Mr. Clean Potpourri 200
400 Sounds Good 200 Music and other sound effects add to the excitement of commercials, especially commercials aimed at kids. 200 Ah, Claims 400	400 Innovators, Thinkers, Achievers, Believers, Strivers, Survivors, Experiencers and/or Makers 400 4 of the 8 VALS categories. 400 VALS 400	400 Codes 400 Familiar and predictable forms and techniques used by the media to communicate ideas or a certain impression. 400 4Cs 400	400 Show them as equal and avoid stereotypes. 400 What do the Gender Portrayal Guidelines recommend about the representation of men and women? 400 Gender Portrayal Guidelines 400	400 Adults like subtle colours, children like bright, neon colours. 400 How can colour choice help advertisers attract an audience? 400 Evil Advertisers... Muahahaha 400	400 Hands passing a vase through a Fed-Ex box. 400 What is the construction? 400 Fed-Ex Potpourri 400
600 Star Power 300 Your favourite sports star or celebrity is telling you that their product is the best! 300 Ah, Claims 600	600 Successful, sophisticated and have high self-esteem. They like BMWs and sparkling water. 600 Describe an Innovator 600 VALS 600	600 Creeds 600 Values, beliefs, and/or myths presented in the media. 600 4Cs 600	600 Authority, Decision-Making, Sexuality, Violence, Diversity and Language. 600 What are the six categories in the Gender Portrayal Guidelines? 600 Gender Portrayal Guidelines 600	600 A public promotion of a product or service with the intention to sell that product or service. 600 Define advertising. 600 Evil Advertisers... Muahahaha 600	600 Only gentlemen wear it, it's luxurious, answers may vary. 600 What is the message in this ad? 600 DG Ad Potpourri 600
800 Hidden Fears 400 The exploitation of an individual�s fears & insecurities. 400 Ah, Claims 800	800 Limited in resources. 800 Why are Survivors cautious consumers? 800 VALS 800	800 Which 4Cs is this: A child stares at his feet as his mother finds the cookie jar empty. 800 Code - the child is embarrased. 800 4Cs 800	800 Take advantage of something, use something just to make a profit, answers may vary. 800 What does exploitation mean? 800 Gender Portrayal Guidelines 800	800 When advertisers mix fact with fiction. They can show something true and something false. 800 What is faction? 800 Evil Advertisers... Muahahaha 800	800 Construction - boss looking mean, employee looking stressed. Creed - bosses can be "slave drivers" Codes - body language, boss is in proper suit (power) Commercial - the movie comes out soon. 800 Analyze using the 4Cs. $\"\\\"$ Bosses 800 Potpourri 800
1000 Are you cool enough? 500 This is when advertisers try to convince you that if you don\'t use their products, you are a nerd. 500 Ah, Claims 1000	1000 Believers 1000 Which VALS category does the following come from: family, religion, community, and the nation. 1000 VALS 1000	1000 A high camera angle. 1000 Which film angle can show something to be weak? 1000 4Cs 1000	1000 Answers will vary 1000 Explain one section of the CAF\'s Gender Portrayal Guidelines 1000 Gender Portrayal Guidelines 1000	1000 The hidden, implied meaning in advertising (beyond the product). 1000 What is subtext? 1000 Evil Advertisers... Muahahaha 1000	1000 Answers will vary. 1000 $\"\\\"$ What is this ad trying to say? Michelin 1000 Potpourri 1000
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Ah, Claims	200
The association of a product with the desirable life. 100
Question